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Marshall McLuhan
- The way the information comes to us, is the way we understand it
- Positions media in centre of our lives (influence)
- Shapes and forms the experience of our world (media)



* Static
* Fixed (Book won't change unless someone burn's it)
* Linear
* Unidirectional Communication

Gutenburg Bible
- Who had the power to control things?
Richard A. Lanham ('The Electronic Word')
- Unchanging Text

Transitions
- Portrait to Photograph - medium moved on, but still the same idea
Bruce Sterling ('60, innovattors shaping our creative future' p.279)
- Design daily newspaper using design software

Fluid

- Structure + Meaning
- Fluid: Moves, constantly changes and moves forwarrd
- If information is fluid then it would be very hard to determine structure + meaning
- Lev Manovich 'The Language of New Media' (1995) p.36 - infinite versions
- Yugo Nakamura (MOMA 2008 Exhibition)

Malleable

- Like clay, can be shaped and formed
- Author + Audience = Collaboration
(Author loses control of the designing)
- 'Designing Our Own Graves' (2006) by Dmitri Siegel
Prosumerism (simultaneous production + consumption)
Facebook is just a template
The possibility to change it
- Karsten Schmidt (Recode Decode V&A)
- 'PowerPoint is Evil' (2003) by Edward Tufte

Simultaneous Media

- Foucault (Visibility)
- Lev Manovich (2008)
Once things are digital + coded they can emerge + be used together
Import/Export
- Ryan Hughes

A conversation as opposed to a monologue

- Jean-Baptiste Michel + Erez Lieberman Aiden
'What We Learned from 5 million books'
'Culturomics' (2010)
- Open Data Movement Tim Berners - Lee (2010)
How data is now open to be used from government etc.

Accessable

- Power
- Alenjandro Tappra 'Graphic design in the digital era' (2003) Design Issues
Modifiable + Transferrable
- Lascaux Caves Website (2010)

Print

Digital

* Fluid
* Malleable
* Simultaneous Media
* Accessable
* A conversation as opposed to a monologue

Lev Manovich - Import/Export (Analysis)

* Up until 1990's film makers, graphic designers and animators used different technologies to one another
* 20th century - Distinct artistic languages + vocabulary in both form and content
* Oskar Fischinger - Abstract film moving 3 dimensional shapes (animation)
* Pablo Ferro
* Taschen's Graphic Design for the 21st Century: 100 of the World's Best Graphic Designers (2003)
* Blocks
* Metamedia - the remixing of working methods and techniques of different media within a single project
* Create elements in one program and import into another and so on
* Compatibility between software + file formats (1990's)

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